Making brochures and bulletins
- usually folded leaflets with an advertising or promotional message.
- often newsletters issued by an organization or institution
- distributed to a lay audience
- mostly presented in a slightly more technical style.
Think about the following when developing your brochure or bulletin:
The Basics! Write down:
- who your audience is.
- what your audience’s needs are.
- what you hope to accomplish.
- why you expect this audience to be interested in your message.
- how you hope your audience will respond to your message. (e.g. seek info, change a practice)
- Develop an outline for your brochure or bulletin.
- Write down the way to begin and to end.
- Divide the material into manageable sections.
- Identify visual aids.
- Get feedback from representatives of all relevant target groups.
Writing and making the brochure or bulletin:
- Be clear and concise - Write simply and directly!
- Be convincing - Write persuasively!
- Be compelling - Grip your audience!
- Use photos that support the text to catch the eye and to inform your audience immediately.
- Choose letter fonts (e.g. Arial) and images that are clear, big enough and of good color and contrast.
- Do not use all capital letters unless it is for 1- or 2-word headings.
- Materials in color are more appealing but make sure that a black and white photocopied version is also clear and legible in case people start copying the original.
- A tri-fold format is suggested for brochures.