“Strategic planning is the process by which an organization develops the most desirable vision of the future, taking into account the constraints it is likely to work within and how it can realize that vision. Strategic planning emphasizes the analysis of the forces of change in an environment, both internal and external.
Strategic planning demands creativity in crafting this vision, which offers strategic choices, that is, possible ways in which the organization may be shaped for an efficient and effective performance over a long-term perspective (five to ten years).” (Abe and Marcotte: 1990)