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Learners will be people in organizations (primarily trainers/educators) with the mandate to package knowledge for impact using whatever media and methodologies suit their audience. More specifically, learners:

will be computer literate, and have some awareness of the potential of the Internet to increase access to knowledge in its many forms.
will have been educated or trained to be conventional educators/trainers.

Learners will have the mandate to utilize the Internet for education/training. Therefore, motivation should be high.

Technophobia may be an issue
Learners will be busy with their jobs and will have limited time to devote to study
Learners will be accustomed to conventional, scheduled, directed, instructor-led instruction

Learners will be accustomed to face-to-face education/training but considering the hype surrounding use of the Internet, most should be interested to learn about developing instruction for the Internet VIA distance learning methodologies.

Learners will be interested to learn skills they can APPLY to their work.

Characteristic	Assessment
Learners’ Entry Skills (existing knowledge, skills and abilities)
General Characteristics (age, level of education, English language ability)	Most learners will be aged 25-45, educated to at least an undergraduate level. English will be a second language for many learners.
Affective Characteristics (motivation, interests, self-concept, and attitudes)
Instructional Preferences (type of presentation, need for practice, type and amount of feedback)
Personal/Physical Characteristics (geographic location, sensory, motor or mental handicaps)	Learners will be geographically dispersed internationally and have the skills and abilities to operate a computer at a basic level.