Extension material can be:
• verbal recommendations
• extension bulletins/brochures
• posters
• radio dramas
• videos
Extension messages should be simple and motivate the target audience — rice farmers, for example — to change the way they do something.
(Advert. for a radio soap opera on Pest Management in Laos)
(Poster to promote the LCC from Bangladesh)
(Brochure on the Golden Snail from Thailand)
(Poster to inform on the use of pesticides from Vietnam)
